WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • Mark@lemmy.world
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    4 days ago

    “We will never show you ads in WhatsApp. We promise”. --Facebook when they bought WhatsApp and promised the previous owner not to force ads in the app…

  • Auth@lemmy.world
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    4 days ago
    • provide free app at a loss

    • grow massive user base and market share

    • squeeze your userbase for every cent they’re worth

    Every single time. We got to solve the funding issue some how, I dont want to live in a future run by ads.

    • bonjour@mander.xyz
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      WhatsApp was not free and already had a massive user base before Facebook bought it.

      Hope this will turn people to alternatives.

    • Susurrus@lemm.ee
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      4 days ago

      It’s not very easy to solve the issue of infinite growth in a world with finite resources. The fundamental issue is that it’s just not physically possible, but they keep trying. Either we continue this cycle and eventually destroy the planet irreversibly, or we acknowledge that maybe money isn’t everything, and that maybe [the vast majority of] people aren’t inherently egoitistical monsters, and we move on to different systems.

    • hansolo@lemmy.today
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      4 days ago

      Eastern Europe loves the app Viber that Rakuten bought, which has had ads for years.

      People LOVE a walled garden of their friends are there, too.

  • Kekzkrieger@feddit.org
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    If thats not a reason to switch to Signal what is.

    But people just suck it up anyway, they did when reddit gone to shit, they did when Amazon startes showing ads even tho when you were paying, they did when Netflix disallowed sharing and you had to pay extra.

    People just suck up whatever is thrown at them and are fucking stupid.

    We cant have nice things, because companies will greed and if users dont react and cancel the shit out of them they and others will continue to press more moneyjuice out of people.

    • PlutoniumAcid@lemmy.world
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      Sheep don’t know they are being slaughtered. We’re the digital 1% and we can’t make the sheep wake up.

    • dependencyinjection@discuss.tchncs.de
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      I don’t use either but my issue with Signal is none of my friends want another application to install and they are happy with WhatApp.

      Conversely, I’m happy not having a group chat app and will either text you or iMessage you. Don’t you dare ring me as I ain’t answering.

      • SaharaMaleikuhm@feddit.org
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        I just deleted WhatsApp one day and made the switch. Messaged all important contacts, that I will be available via Signal. Most of the few I care about went ahead and installed Signal. One is still dragging their feet and we communicate via SMS now xD

    • zewm@lemmy.world
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      I only use WhatsApp for work and none of my coworkers are switching off it. They have too much invested in it. Family specifically.

      • hraegsvelmir@ani.social
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        4 days ago

        I had a similar situation at my previous two jobs, but I just told people I wasn’t installing WhatsApp, if they asked, and nothing ever came of it. If it’s that important, they could text me or use my work email.

    • Fluxxr@lemmy.dbzer0.com
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      4 days ago

      How is signal insulated from the same fate? Isn’t it another free app that will eventually hit the enshitification wall?

      • Kekzkrieger@feddit.org
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        I mean yes thats possible. we dont have be bound to a company or app forever.

        Generally Signal is by a non profit, meaning they dont have to make more money (as meta has to because they have obligation to share holders) meaning enshittification, if any, is gonna be slower and less probable

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    I’m forced to use WhatsApp chat so I keep it installed begrudgingly. But who the fuck is using WhatsApp stories?

    • PlutoniumAcid@lemmy.world
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      I use Beeper which shows me a unified view of whatsapp and Signal and others. whatsapp itself has zero permissions on my phone. I hate that I need to have it at all but Europe is deep into that. Sigh.

      • cRazi_man@europe.pub
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        4 days ago

        There was a big uproar amongst normies when the WhatsApp TOS changed…but people forget quickly and prefer convenience. That was our one chance to convert everyone over.

        • KyuubiNoKitsune@lemmy.blahaj.zone
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          I stopped using it for 3 years, then I had to interact with a surgeon through it and reconnected with a fee people who still use it. I fucking hate using it

      • lemmyingly@lemm.ee
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        4 days ago

        At least normal European people are locked into a platform that doesn’t care what device you’re using, unlike iMessage - so it’s not all bad

        • dubyakay@lemmy.ca
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          I’m an iPhone user and I’ve never met anyone that gave a shit about iMessage. In the past ten years.

          • Alk@sh.itjust.works
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            I’m an android user and I semi-frequently meet iPhone users who show anything between surprise and downright disdain towards me because I don’t have the right color of bubble.

            It’s never the other way around.

            • Kuma@lemmy.world
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              The only iPhone users I ever met who cared were back when texting cost a lot, unless you had a special plan (there was one that made it free if the person you texted had the same plan). Then smart phones came and we all switched to Kik, then WhatsApp, then Messenger (some got both or an alternative). And now we have got free texting and calling across the whole EU, yet none of my friends uses it haha

      • sykaster@feddit.nl
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        Isn’t Beeper another security risk? They also store your data on their cloud, and it’s not encrypted during the bridge process.

      • kirk781@discuss.tchncs.de
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        4 days ago

        Whatsapp is popular a lot in many parts of the world. In India, WhatsApp is almost the defacto standard messaging app with Telegram probably flying in a far second. I doubt I know anyone who even uses stuff like Signal or Threema or any of the alternatives.

      • AugustWest@lemm.ee
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        4 days ago

        But then aren’t you trusting your credentials to yet another application? That seems like a bad idea…

        • PlutoniumAcid@lemmy.world
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          4 days ago

          Fair point. The simplest answer is thrt any other business cannot possibly be as evil as meta, so even worst case is a net win.

  • Ronno@feddit.nl
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    4 days ago

    This is such great news! More ammo to use when trying to convince friends and family to move away from WhatsApp

  • SilverShark@lemmy.world
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    4 days ago

    I wished Whatsapp wasn’t a thing so much. There are so many so much better apps. Signal is so much better and it would work fine for the vast majority of people.

    • Scolding7300@lemmy.world
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      Unfortunately “better” varies from person to person. Signal is behind on features, e.g. WhatsApp has integration for businesses (customer support).

      I hope my monthly donation will help but we must realize for some some features are important, I guess that for most it’s how many ppl they know is there/unwilling to lead a migration

      • SilverShark@lemmy.world
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        Yes, this is right. Saying arbitrarily “better” leaves a lot out.

        I must admit that using the business integration for customer support has lead me to really good experiences. Especially not having to call, wait 20 minutes under a ring tone, and talking over a line with very low sound quality.

      • SaharaMaleikuhm@feddit.org
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        Nobody in their right mind wants to use Whatsapp for getting support. That is insane. I want to message people and do group chats. That is it. Anything else is bloat.

        • hraegsvelmir@ani.social
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          Lots of people in Brazil and many Spanish a speaking companies would disagree with you unfortunately. It’s incredibly embedded in those countries, to the point where WhatsApp will often be the primary, and sometimes only, point of contact for a business. At least it’s not that bad here.

      • SaharaMaleikuhm@feddit.org
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        I mean we are here, aren’t we? The majority of people will do nothing of course, but some will make the switch or even just install another app just to give it a try. And soon Whatsapp’s enshittification will continue and some more people will switch and so on.

    • SieYaku@chachara.club
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      Hope so… Just a little bit and them another ones when they extent the implementation of IA… And wishing to not be the standard any more

      • Final Remix@lemmy.world
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        Why? It works fine and it’s built into the phones. No need to convince family members to install a fuckin’ chat app just to be able to message them.

  • zebidiah@lemmy.ca
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    I literally just got my senior citizen dad off Skype and over to WhatsApp like 2 years ago… Ain’t no way I can get him over to signal

  • TomMasz@piefed.social
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    4 days ago

    Meta has been running ads claiming no one can read your WhatsApp messages, including them. For some reason, I’m not 100% sure about this. It’s hard to imagine they can resist grabbing all that data for their AI somehow.

    • Hadriscus@jlai.lu
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      Of course they fucking grab it. They have 45 backdoors with golden handles otherwise they’re show the fucking source

  • nothrone@lemmy.dbzer0.com
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    WhatsApp getting ads is great news! WhatsApp, and any other meta/facebook/for-profit-social-network will never be a good product. Therefore, the second best alternative is for it to be as bad as possible, so people finally change to worthy alternatives.

    What is the alternative here? Don’t know, perhaps Signal, though the devs are not welcoming at all. The UI is absolute shit. Looks like UI for old people, huge margins and empty space. My screen fits like 3 chats. A compact theme would take a few hours to create and vastly improve the product, but ya…

    • Ceruleum@lemmy.wtf
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      Signal? Dude, I don’t want nonstop getting updates about the war plans of the Trump administration ;-)

    • Jack_Burton@lemmy.ca
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      4 days ago

      My Signal screen fits 8 chats, and looks simliar to any other messenger I’ve used. It’s a messenger app and the UI shows messages. I wouldn’t want it to show anything else.

    • mybuttnolie@sopuli.xyz
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      but still nobody is going to switch. whenever i try to convince people to switch, they just defend whatsapp and I’m a whiner

      • herrvogel@lemmy.world
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        Or they do switch but for like 1 day and then go back to messaging you on WhatsApp. I tried switching to signal at least a couple times, even convinced a couple groups to move, but not a single chat lasted more than a couple weeks. Eventually they all went back to WhatsApp. Every single one. It’s extremely difficult to get people to care.